All clients are becoming increasingly educated to the design process, make sure you are always one step ahead of them and gain their confidence and assurance by demonstrating an exhaustive design methodology.
The Identity Design system will guide you through the design process and covers off items such as icon design, typography, wordmark extension, horizontal and vertical assembly, size testing, positive and negative testing, brand hierarchy and architecture, image selection etc.
It is then assembled into a tested identity system that can then be taken to the next step of basic application.
Delivered on-line as a templated Adobe Illustrator® file with PDF instruction manual.
